I basically agree with Paddy. The subject should be such that it draws someone to try something new. The problem we are having at this point is that while there are 939 users listed, only about 40 ever post or get involved. I see new folks listed, but very few seem to get involved. Maybe we just have a bunch of watchers.
As to campaigns, there are only about 30 to 40 people seem to be posting regularly. Makes it harder to make the quota for a campaign. My local club decided to do a group build of the new Revell 1/144 Flower class corvette. (I had no desire to mess with that one, I'm building the Arizona

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There is a reference to Wesendorf Field. Unfortunately he was before I came and I did not have the opportunity to get to know him. Maybe there should be a commemorative ribbon available anytime for building whatever his fav model type was. We also now have Hippy Ed that recently passed and it would be nice to have something for him as well. He did like to swing th bat a bit, so maybe a newer better bat guy.
What I would suggest is this; Make a suggestion and see if there is some interest. If there is some interest, you, the suggestor needs to come up with a ribbon. Either do one yourself or get someone to do one for you. So we have a first rule, no ribbon, no campaign. No more campaigns starting without ribbons to earn. We have several right now that need ribbons and they should have had the ribbons before starting. The other thing is that if you suggest a campaign you better earn a ribbon for it.
I have also been aware of some of the Excellence badges and modeller of th month badges. Everyone that has one is "Cream of the Crop" as far as I am concerned and well deserved. However, there have not been any new awards in a long time. I don't even know how they come about. :idonno
Anyway, the site reboot should be a good time to set some new ground rules. With as few active members as we currently have, we could maybe set some special generic ribbons up as well. For example a photo ribbon for a diorama build that matches exactly to an actual photograph. Or, a resin builders ribbon that can be earned for building a kit made out of resin, a Vac builders ribbon for building a Vac-U-Form kit. I am sure there are a couple of other items along that line of thinking that could be done. The ribbons could be special and would be awarded. The builds could be done anytime and take as long or as short a time as the builder wanted. :hmmm
Just doing a little thinking out loud here. Comments anyone?