Jeeves
Well-known member
Bert Kinzey has had some troubling posts on Facebook today...posted this after announcing that Revell declared bankruptcy today....
My thoughts on what really lead to the death of Revell USA and Monogram.
Pressing family obligations are presently keeping me away from my attention to Detail & Scale, but as I can, I'd like to post several comments about the end of Revell USA and Monogram. The first of these comments in this blog is about what I believe really brought an end to the two merged companies.
I grew up building their kits, and I favored them over the more simplistic and austere Lindberg, Aurora, and Hawk kits, among others. As an adult, I began doing contract work for both Revell and Monogram long before they merged into one company. Even to the very end, I had a project I was working on for them. You will now never see that kit. They have always been a part of my life, and I feel like I have lost a great friend, even though that friend has not been the same friend I remembered from the past for many years now.
Certainly mismanagement in a business sense contributed greatly to the ultimate doom of the companies, but that did not begin with Hobbico. It started long before that company acquired the two merged companies. Several previous owners mismanaged from a business point of view as well. Hobbico was only the final nail in the coffin, although they were the worst of the bunch.
Both Revell and Monogram were originally started by people who were modelers. They appreciated modeling and truly loved what the hobby was all about. Each kit was a product they put a personal touch into. For Revell, the founder was a man named Lewis Glaser, and for Monogram, one of the co-founders was Bob Reder. I never met Lewis, coming along a little too late for that, but I did know some of the early people who worked for Revell out in Venice, California. I did know Bob Reder and sat next to him at Monogram's 50th anniversary dinner in Chicago. He was a great guy and a truly fine gentleman.
But over the years after the merger took place, larger companies purchased the two companies, and they didn't know anything about modeling. To them, each kit was nothing more than a stock number. When a new parent company bought them in the 1990s, I was called up to Morton Grove by the people there to meet with the onsite manager from the new parent company, which I shall not name. I was asked to provide him with insight into the hobby and make suggestions on how to improve products and expand the line. In talking to this person, I began to talk about decals. He stopped me and asked, "What are decals?" I wanted to ask him, "If you don't know what decals are, why are you here to manage a model company?" I didn't, but it was awfully tempting to do so. Another example is that while up there talking to them about upgrading several of their existing kits, I mentioned the EA-6B Prowler kit while at lunch with several people from the company. The person in charge of marketing their kits ask me, "Prowler? What kind of car is that?" I could go on, but you get the picture.
My point is this. There are many factors that led to the continual demise of these two great American model companies that ended with their final death today, and while poor business practices are among them, the real destruction was due to the fact that people who knew absolutely nothing about modeling were making the decisions. Those that did know about modeling no longer ran the companies and made the major decisions. Over the years, the staff of people who actually knew about models and what the hobby was all about continued to shrink and shrink. The love and appreciation for the product and the hobby were gone, and now, so are the companies. Bert Kinzey